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Alex Davies-Parmenter

The 6 steps to having a successful salon

By Alex Davies-Parmenter, 16 May 2022

The 6 steps to having a successful salon

I remember when I first opened my salon, someone suggested it wouldn’t make any money because ‘sitting around all day painting nails is a hobby and not a business’. Well, I proved them wrong. After growing a 9-treatment room spa which I sold in 2020, I now coach salon owners daily and regularly see that actually, owning a salon or hair and beauty business, is probably more complex than most other business models.

How to stick to and enforce a cancellation policy

By Alex Davies-Parmenter, 29 Apr 2022

How to stick to and enforce a cancellation policy

We’ve all been there. A client calls to cancel 20 minutes before their treatment and asks for their deposit back and we don’t know what to say. Refund, and all will be well, but we will have lost that booking space? Or tell the client we can’t refund and we are holding their deposit and risk a tirade of abuse?

Reboot your salon pricing

By Alex Davies-Parmenter, 26 Apr 2022

Reboot your salon pricing

It’s a wonderful thing, the salon world. It's sparkly, ever-evolving, transformational and a truly beautiful industry to be part of. We are so lucky that we can bring our passion to life and spend time looking after our gorgeous clients. But, (because there is always a but) this ONLY works IF you can get your numbers right. Your salon pricing is fundamentally the biggest building block of your business, and now, more than ever, we need to have this in hand.

Let’s shift in 2022

By Alex Davies-Parmenter, 28 Feb 2022

Let’s shift in 2022

Once upon a time, if you needed a plumber, you used the yellow pages. If you aren’t familiar with the yellow pages, it was a HUGE yellow book, filled with listings for every business whose services you could ever need.

Attracting and Retaining VIP Clients

By Alex Davies-Parmenter, 25 Feb 2022

Attracting and Retaining VIP Clients

Someone once said to me “EVERYONE who comes into my salon is a VIP. I do not differentiate”. Bold statement. Because whilst I appreciate the sentiment, if EVERYONE is a VIP, surely no one is a VIP right? Because VIP implies an elevated experience for your clients. And if everyone has that elevated experience, then surely that experience is just, well, normal. But of course, wanting to attract a certain calibre of clients – particularly those who seek a VIP experience and are willing to pay for it, can only be a good thing. As long as you structure it in a way that provides different levels of VIP experience.

Make money in your sleep with online gift vouchers

By Alex Davies-Parmenter, 19 Nov 2021

Make money in your sleep with online gift vouchers

Last year gift voucher popularity exploded as customers looked for convenient and contactless ways to spoil their loved ones. This year, gift voucher spend is going to be even bigger, with a projected 50% increase year on year! With Timely, you can get online gift vouchers set up in minutes, getting you ready for your biggest December EVER! 🥳

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