Business education a major showstopper at Hair Expo Australia
Hair Expo Australia is the place to be if you are looking to become a more successful salon manager. From Guy Tang’s colourful presentation to the polished showcases at the Next Gen Gala, there was no shortage of inspiration for every stylist or business person.
Hair Expo Sydney 2017 from Timely on Vimeo.
The Business Education sessions were run by industry leaders in salon coaching. They offered tips and tools for salon owners looking to upskill and get the cash register ringing. If you were not able to make it over to Sydney, no need to feel left out! There is a huge range of resources available from the presenters online.
Here is a run down.
The Future of Our Industry
There are so many different ways to be a stylist in 2017, and with technology evolving, the classic salon model could be a thing of the past. Become a member of the Australian Hairdressing Council and have access to all the resources and information that can help your salon survive the next wave of technological transformation. Sign up here.
Profit or Perish
Julie Piantadosi presented a plethora of tools for salon owners to use in managing staff, offering customer service, and retail. A successful international career has provided her with the expertise to know what really works. She has a bunch of videos and books available on her website that are a must-do for every salon owner facing issues with staff or looking to make more profit.
TV, Newspaper And Radio… Getting On Them Is Easier Than You Think!
International PR superstar Kate Engler hosted a session on free PR and advised that being in your local paper can help boost your bookings. She affirmed that you don’t have to spend thousands of dollars a month to get publicity, you can just do it yourself. Kate’s training program is available online.
The Keys to Success for Sole Operators
With a new salon popping up on every block, and over 30,000 home-based stylists, it can seem like there is too much competition. Grace Vassallo assures achieving your goals in today’s crazy world is all about mindset. With ebooks, audiobooks, and actual books available from her website, you can learn the salon success secrets Grace discovered on her own pathway to becoming an entrepreneur. Find them here.
Ramping up Retail Salon Sales and Raving Fans!
You only have 27 seconds to make a sale, and that 27 seconds is the difference between maintaining a profitable salon and going broke. Justin Herald shared his sales talent and how to make sure you close those sales post treatment. Sign up for his Entrepreneur’s Mentor Club or hunt out his fantastic coaching products on his website.
Social Media Through The Eyes of Your Client
A confronting session with Estelle Oliveri, salon owners were educated about what their Instagram and Facebook should look like to entice new customers. The main message, keep it balanced! Grab her free ebook and look out for her articles in Hair Biz magazine.
If you’re a salon owner, your next chance to get some real-life education is at the Brisbane Hair and Beauty Expo next month, and then at the Beauty Expo Australia in Sydney later in the year. These events are exciting and empowering — and are a great reminder of why we love the hair and beauty industries.
Get your tickets now and block out the dates in your calendar. We promise you it will be worth your while.
The salon industry vivacious, forward-thinking and a whole heap of fun. What more will you bring to 2017?
