Timely’s Guide to Salon and Spa Blogs: Why you should blog
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Writing a blog isn’t for everyone. But if you’re looking to be a leader in your industry, it’s a great way to assert your voice and gain some cred. Even if you don’t feel wild about writing, you still probably have a treasure trove of knowledge about your profession that would appeal to many people. We’re here to simplify the process, and help you find your voice.
This is the first in a three part series on how to write a kick-ass blog for your salon or spa. We’ll discuss why blogging is great for business, what to write about, and how to do it well.
But first, why should you even consider getting that keyboard tapping?
Blogs are great for business
Blog content should be enjoyable, entertaining or inspiring for your reader. It should be material they want to read and know about, otherwise why are they going to read it? Done right, blogs can afford you many far-reaching benefits.
Inspire confidence in current clients
Clients should be one of your first sources of inspiration when sitting down to draft your blog. A well-written, informative article can show potential clients that you know what you’re talking about when it comes to treatments – and are their best choice.
Think about the common or recurring questions clients ask you. Chances are, it’s probably not just your clients who want to know how to keep their hair in tip-top shape over the summer months. There are probably tons of people searching for those answers online!
Your blog could discuss salon news, the latest trends that you have on offer, or at-home haircare tips. Remind your clients why they choose you: because you’re good at what you do and you’re passionate about what you do.
Grow your list of new clients
Writing content helps you get found more easily on Google. For instance, if you write about gel nails and mention your location (i.e, Gel Nails, Melbourne), Google will be more likely to return that blog when someone is searching for a service of this kind. And chances are, if a person who is searching for gel nails in Melbourne has two choices, they’re going to be more likely to trust the salon that wrote an entire blog on gel nails!
These people have been driven to your site through your blog post. Every time you post a blog, that is one more page linked back to your website… meaning one more opportunity for your website to show up in search engines! We’ll get to Search Engine Optimisation later in the series, but consistent blogging acts as a cue to Google that your site is active. And the more active your site is, the more they’ll suggest it as a top-notch search result.
Fill out your social media pages
When spas and salons produce engaging, informative and interesting content, they’re more likely to gather more followers on their social media pages. A blog that addresses real life questions and issues will build a community of like-minded individuals who are seeking these answers – or who simply enjoy your insight.
Hopefully we’ve convinced you that writing a blog is worth your time!
Tune in for our next instalment where we’ll give you some tips on what to write about.