8 Tips for Writing a Spa Menu that Sells
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A menu should tell a prospective client what you and your business are all about. It should tie directly back to your salon’s overarching business strategy. Here are eight tips for writing a spa menu that sells.
Know your clients
Write for the client demographic you’re hoping to appeal to. Are you an anti-aging expert? Do you want to appeal primarily to men, or women? You can serve multiple demographics of course, but consider curating different sections to appeal to different audiences.
You probably have some procedures you enjoy, or are especially talented at, so use those to guide your menu choices.
Choose high quality
Your menu should reflect the quality of your skills and services. Choose high quality paper, ink colours, and design. If you’ve got room in the budget, hire a graphic designer or have them professionally printed.
People will judge your menu not just on its contents but also on its appearance, so don’t skimp out or people might expect you to skimp out on the treatment as well.
You want your menu to be easily readable. Choose fonts such as Arial and Times New Roman. Don’t reduce the font size to squeeze more information in. It’s better to reword or even remove some unpopular items from the menu to make more room.
Having some white space is a good idea and can make things look professional.
Be upfront with your pricing
People like to know what they are getting into, and that is why it’s common and polite practice to display prices on a menu. This way people can decide before they arrive, by viewing your menu online, whether or not your spa is for them.
List the price right below the description. Don’t bother with prices like $89.99, just use nice round numbers. It’s a spa, not a sale at the supermarket.
Categorise treatments properly
Make things easy for your clients to follow and separate your services neatly into categories.
“You can go the traditional route and use categories such as packages, waxing, facial treatments, body treatments, and add ons. Or you can employ a bit of creativity and give your categories fun and unique names such as ‘Bye Bye Blemishes,’ and ‘Sayonara Spots,’” advises Karen Waters, content marketer at PaperFellows.
Just be sure to include add ons at the end, and don’t include too many categories, or you will make it difficult for people to choose.
Describe your treatments
Become a tour guide for your clients. Walk them through what to expect from each service and product you offer. Guide them towards the features you are most intent on people experiencing, your signature items and services. Put a nice box around it and put it in the centre of your menu, the client’s eyes will be drawn to it.
Use online tools for help writing the perfect spa menu
Writing doesn’t come easily to everybody, so don’t be afraid to get some help from the professionals. Here are some helpful resources to get you started:
- State of Writing and Via Writing – Check out these grammar guides for help writing with proper grammar. Even experienced writers can still use some help now and then.
- Boomessays and UKWritings – These are editing tools, recommended by Simplegrad, you an access to check over your menu for mistakes and typos. Don’t take any chances, get some help from the experts.
- Writing Populist and Let’s Go and Learn – These are writing resources you can visit for ideas and suggestions on how to improve your spa menu.
- Assignment Help and Essayroo – These are online proofreading tools, suggested by Revieweal, you can use to ensure your writing is polished and error free. Reflect your professionalism with a properly edited and proofread spa menu.
- MyWritingWay and Studydemic – Check out these writing communities for help and suggestions to improve your spa menu. You will find people here who have been in your position before.
Features or benefits?
Approach your menu writing from a marketing perspective. When you are describing a feature or service, always speak in terms of how the client will benefit. Explain to the customer why they should be interested in the service; essentially, what’s in it for them?
Don’t just describe the treatment, inform the reader what the health benefits are, and why it will make them healthier and happier after.
When done properly a menu will help clients decide what treatment is right for them, and even sell them on a service. Your menu is a reflection of you and the services you provide, so it should be pleasing to the eyes and of high quality. Follow these eight tips and you’ll end up with a spa menu that sells.