There’s profit in understanding your customers

Who you welcome into your business will determine your level of success. You want the ‘ideal’ customer: the people you really click with, who appreciate your services, are happy to spend money and who will spread the good word to friends.

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“Your ideal client doesn’t remember or question price. If your service is unbelievable, and you’ve given them what they want, that is all that they will remember.”

Justin Herald

Customer Culture

In this workbook you will discover

Exactly what a customer avatar is and why they are important.

Benefits of knowing your ideal customer avatar.

Steps to identifying and creating your ideal customer avatar.

Using your customer avatar to find new customers.

Shaping your business experience to meet your ideal customer.

Tips from hair and beauty industry expert Justin Herald

Get the tools to identify your ideal customer avatar.

Enjoy the guide!

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