What to post on your salon Instagram account

When Instagram first launched, people weren’t quite sure what to do with the app except to post photos of themselves, their pets, and their friends. But when it gained an enormous following in a short amount of time, businesses saw Instagram as an opportunity and many companies now thrive using the social media app.

Once you figure out ideal times for posting and gradually build up a following, you’re left with that eternal puzzle – what to post on your salon Instagram account, and why.
We’ve come up with a short guide to lead you through the process of selecting the best content to share on your salon’s Insta page.

Personal content

These days, it’s all about sharing your personality with your followers. Share content that’s going to demonstrate your skills as well as your style. This is what people actually engage with – the human factor in each and every post. We call this emotional intelligence.
Whether you post a photo of yourself, your customer, your salon, real content creates a real connection to your audience. You are the ambassador for your brand, so you should share your inspiration, lifestyle, and trend forecasts onto your following.

Examples of your work

This could include before and after photos, photos of your early work, and hero images that you’re really proud of.Use high res images and ensure the frame you have chosen works well in the square Instagram format.

Trending tiles

This is an absolute must, no matter what your brand wants to achieve. Instagram audiences always respond well to relatable trending memes and content tiles. One or two a week is more than enough to break up your strategic content.

Fun incentives

Reward your existing database and grow potential conversions at the same time. Use incentives like “Regram your favourite hairstyle from our salon, tag five friends, and be rewarded with….!”  This is great because your customers will be eager to grab the discount and your work will be seen by more people than usual. Oh, and there’s also the great word of mouth from a happy client.

Promote yourself

Share promotions, offers, and salon campaigns. Whether it’s a current discount or a new range of products that you’ve received, share the features with your followers so that they can see that you’ve always got an incentive for them.

Each and every salon is different so there are lots of things you can do to make your Instagram page unique. However, remaining true to your brand style, and voice, and being consistent with it is going to give you the best results.