Social media marketing tips for personal trainers
Marketing plays a big part in determining the success of any business venture, but it’s often overlooked. Marketing your business requires an investment of time, money, and patience, and although you may not see results overnight, if you listen to your fans and work on it diligently, it will pay off.
Here are 4 tips that you can use today to start marketing your business and getting new customers.
Find your ideal customer
Who are the people in your area that need a personal trainer, and how can you reach those people? What things do they have in common? Do they already have a gym membership, or are they looking to get one?
If you can answer these questions and find out more about the people who are your potential customers, you’ll be able to better understand them and be better equipped to reach them. A good way to reach a certain group of people is to define the things they have in common, because you can use these things to create messages that your audience can identify with.
Take a pen and paper and write down a list of things that identify your target customers. Once you have this list, you’ll be better prepared to start marketing to them.
Social media is a godsend for personal trainers. Your results are one of the biggest tools in your marketing arsenal, and with social media, you can display your results every day.
Social media accounts can also be used to announce new offers, show pictures of classes, or receive bookings using the Timely booking app on Facebook.
Every social media network has its pros and cons, and you’ll need to choose your social media channels to suit the clients you’re targeting.
For example, 90% of Instagram users are under the age of 35 and about two thirds of them are women. Many Instagrammers gain a large following by posting health and lifestyle-related content, because this appeals to that young, fit, and lean demographic. Posting regularly on Instagram is encouraged – some users publish up to 10 images a day and get excellent results. But there are drawbacks too, like the fact that there are few targeting options on Instagram, and it’s used more for consuming content than having conversations.
Facebook, on the other hand, has a wider range of users, as well as more options when it comes to targeting your ideal customers. One of its downsides are that you’ll need to publish fewer posts to keep engagement steady. If you need to upload pictures regularly, one way you can work around this is by posting them in a collage or album.
You’ll need to discover what works best for you on social media, so it’s important to listen to feedback from your fans and experiment with new things.
Be consistent and personable
It takes time for people to get to know you, so consistency is important when it comes to social media marketing.
As well as posting regularly, make sure your brand is consistent. Brands can have personalities too. For example, here at Timely we pride ourselves on our fun and outgoing attitude. That’s part of our brand’s personality, and we try to communicate that every day through everything we do.
Fitness and body image can be a scary subject for some people, so showing potential customers that you’re friendly and that you genuinely want to help them be healthier will be beneficial to your business in the long term.
Give to your audience
Offers are a great way to increase engagement and get people talking about what you’re doing. You could offer a discount on your services, or you could give your fans something that promotes being fit and active. By promoting the lifestyle that comes with hiring a personal trainer, you’re building your brand.
Giving to your audience doesn’t have to mean making offers available. It can be simply about filling a need they have. A good example of fitness businesses doing this on social media is when they upload motivational quotes written in images. They’re creating value for their audiences by inspiring them. They’re giving motivation to their fans.
Get creative and be different on social media. Find out what works for you, give value to your audience, and be consistent, and you will see results.