Salon Trends 2018: 11 industry experts on what to expect
We picked the brains of 11 experts in the hair and beauty industries on what they see as 'must-have' business tips for 2018. How many can your business tick off?
A huge part of being successful in business is staying ahead of the curve. That’s why we’re curious about what salon professionals are predicting for the future.
Hair and beauty are massive industries, full of innovators and forward-thinkers constantly pushing the envelope.
It can be hard to pick out the signal for the noise, though. And if you’re focused on running the day-to-day of your salon, you’re probably not spending all your spare hours looking into the feasibility of new technology, right?
That’s why we did it for you.
We asked 11 experts to shed the light on what tools salons owners musn’t live without in 2018!
They came back with a wide range, from smartphones and social media apps to nanotechnology and mindfulness.
We’ve gained a wealth of industry insight from these salon pros, and I cannot wait to share it with you all. Contributors include celebrity stylists, beauty professionals, and globe-trotting salon educators. Our ebook also features business tips from salon coaches who are constantly on the lookout for the best approaches for business success.
One of our contributors is Paul Frasca. Paul is the director of Sustainable Salons Australia, and is on the Australian Hairdressing Council — so he certainly knows his stuff.
Paul gives us business owners a few suggestions on ways we can give back to the environment, and save money while doing so! He reminds us that environmentalism is not just about doing the right thing. It’s also a smart marketing ploy that clients will pay attention to going forward.
Ater all, what is the future of hair and beauty if there are no resources. Sustainability is the way of the future. In fact, many people believe it is the only way forward.
Check out Paul’s tips, and more, here.