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When it comes to ensuring clients from the gender diverse community feel safe, heard, understood and accepted, few salon owners are working harder and with more passion for the cause than Mamawest Creative Director Sheridan Rose Shaw (she/her).
Once upon a time, your client’s journey began when they walked through the doors of your business. But thanks to technology, the salon experience now starts while your client is mid Instagram scroll. Tamara Reid, Head of Partnerships for Timely, explains how to nail your digital client journey.
I remember when I first opened my salon, someone suggested it wouldn’t make any money because ‘sitting around all day painting nails is a hobby and not a business’. Well, I proved them wrong. After growing a 9-treatment room spa which I sold in 2020, I now coach salon owners daily and regularly see that actually, owning a salon or hair and beauty business, is probably more complex than most other business models.
As the post-pandemic world returns to normal, many beauty professionals are redefining success in their own terms. But how can we find purpose at work without returning to hustle culture? Tamara Reid, Head of Partnerships at Timely, speaks to business owners to find out.
We’ve all been there. A client calls to cancel 20 minutes before their treatment and asks for their deposit back and we don’t know what to say. Refund, and all will be well, but we will have lost that booking space? Or tell the client we can’t refund and we are holding their deposit and risk a tirade of abuse?
It’s a wonderful thing, the salon world. It’s sparkly, ever-evolving, transformational and a truly beautiful industry to be part of. We are so lucky that we can bring our passion to life and spend time looking after our gorgeous clients.
But, (because there is always a but) this ONLY works IF you can get your numbers right. Your salon pricing is fundamentally the biggest building block of your business, and now, more than ever, we need to have this in hand.
Almost all small business owners will agree that the first few months after launch are a rollercoaster of emotions. Thankfully, you can steady the ship by focusing on these seven things.
Last minute Covid cancellations can impact your business big time. In response to the Omicron strain, some salons are cracking down on cancellations to help reduce no-shows as the Covid crisis continues to drag on and on (and on…).