Are You Missing Opportunities? Salon Advice from Faye Murray
Salon owners come across opportunities to help their clients on a daily basis. In this post (read time 2:00) I explain how to recognise these opportunities.
A friend of mine told me recently that she had just been to Queensland for a holiday, and as a treat she booked into what she believed to be a really good hairdressing salon.
She was aware of their reputation, she checked out their web site and social media before making the appointment. She was very confident the service would be amazing.
She lives in a regional town in Victoria and is a regular client at a salon, that provides really good personalised service but felt she wanted to try a ‘top salon’ for a special treat.
She was telling me that during the consultation she shared with her hairdresser,
“I’ve just been on holiday at the beach and my hair is really dry.”
To me that was a really big hint saying “my hair needs help”. I would have expected that a treatment would have been recommended, but sadly no advice was offered.
She received a great cut and blow dry but had to wait to return to her regional salon where she is always offered a treatment.
She does use salon only products but on this occasion was open to suggestions as she needed to re-stock and thought she might like to try something new. No recommendation was made in relation to what products she could use between salon visits. Maybe the hairdresser assumed “she is only a tourist” and would not value the advice.
So my message is, please listen to what you clients say and as a professional hairdresser when you can offer help, please do so. This lady knew her hair was dry and was not behaving the way it should because she had been in and out of salt water and sun.
This is what I call a missed opportunity.
My definition of an “opportunity” is something I talk about constantly to my clients.
“An opportunity is something that you see or hear that allows you to take action, to get a result to help someone or solve a problem”
I know that opportunities fall at every single person’s feet daily and some people recognize the opportunities and take action, others just let them go by.
If you learn to recognize opportunities to help your clients they will say “thank you” and you will have happier clients who will be more loyal to you. That is what everyone should want to achieve.
Have a think and ask yourself, “Am I missing opportunities?”