Making your business visible with Beauro
Historically, one of the biggest issues owners of salon and spa businesses face is attracting new, loyal customers on an ongoing basis.
Being a small business in a competitive market can be frustrating when it comes to marketing. In the salon and spa industry especially, it is important to offer potential customers a friction-free way to book appointments. This can quickly become overwhelming while you’re focusing on all the other aspects of your business. Nevertheless, with the right strategy and tools, there are a number of ways to increase the exposure of your business while attracting new customers and retaining old clients.
Improving the visibility of your business is all about having a website optimised for search engines. This will help you to rank highly in search results when prospective customers are looking for your services online. If you’re not ready to commit to building a complete website, Timely offer a complimentary single-page website that you can use to present the basic details about your business. As part of the Beauro salon network, you also get a free page showcasing your business, furthering your search engine rankings and online exposure.
Listing your venue in directories such as Yelp and Yellow Pages will also help with online visibility. There are a few downsides to these channels, however. Firstly, the sheer volume of businesses listed there makes it easy to get lost in the noise. There can also be a lack of control over content. You don’t own the website, so you can’t manage it 100%. Some directories are also quite costly and difficult to measure the return on your investment.
A network like Beauro is a good option for those wanting to be listed alongside reputable businesses, without having to pay any upfront fees. It’s completely free to join and list with Beauro!
Social Media + Influencers
Social media channels, such as Instagram, Facebook and Google+, are another amazing way to increase the exposure of your venue. It is free to create and have a profile on most social media platforms. Check out this guide to learn more about social media marketing tips and tricks. Working with social media influencers and bloggers who align with your brand can be another great, organic way to attract new clients.
Salon owners are often forced to turn to paid advertising options such as Google and Facebook Ads, in order to cut through the clutter and reach new customers. While both of those options are valid and often yield decent results, they are extremely costly, especially if you’re not an expert in that field. The beauty of a platform like Beauro is that the salon gets exposed to thousands of customers for free, only paying a small commission fee when Beauro actually generates a new paying customer for you. We call it result-driven marketing. You don’t pay per click or have any subscription fees, you only pay once you get an actual sale. On average you would be spending 3x less compared to services like Google Ads.
Online booking tools are an amazing way to minimise friction and make it easy for customers to do business with you. Platforms like Beauro allow customers to request appointments 24/7, essentially working as your round-the-clock receptionist. You won’t miss a single booking. The beauty of Beauro is that it’s the only app-based platform that connects seamlessly to your Timely calendar. This means when a customer makes a booking through Beauro, it arrives directly in your calendar, eliminating back-and-forth between you and the customer. Beauro also has an upfront payment and 24-hour cancellation policy in place, which can reduce thousands of dollars lost through no-shows and last-minute cancelled appointments. Online booking tools and platforms are your best friends when it comes to capturing every sale and offering a hassle-free way for customers to book appointments.
GUEST AUTHOR: Natalia is the founder of Beauro, a platform that allows salons to better serve their customers while making it easy for new customers to find salons that suit their preferences and book appointments in the blink of an eye. Natalia is passionate about helping businesses identify their pain points and help them solve it through the tools available to them via Beauro.