I talk with salon owners every day and there are questions I hear consistently: "What should I post on social? Where do I find the time? Shall I do Facebook or Instagram? I just don’t know!"

Learn the Why, When & What of Salon Social Media

With today’s frenzy around phones, apps and the web, many business owners feel they’re missing out on social media. After twenty years owning and running my salon business, I’ve spent the last three years helping hair and beauty business owners grow their social media presence. Based on that experience, I’ve put together some simple tips to help you get started. You don’t have to feel left behind.

Why: social is your online shop front

EVERYONE is online nowadays. Whether we like it or not, people are glued to their phones and there are screens everywhere. If you don’t rep your business in social media, you’re not only missing the conversation people are already having about your business, you’re missing the chance to win new clients.

So think of social media as a shop front for your business. It gives you the opportunity to put your business forward in the best light possible, and it shows potential clients an enticing snapshot of what you have to offer.

When: you should post regularly

Starting a social account and leaving it to grow cobwebs doesn’t do your brand any good. If you don’t care enough to post frequently, why should anyone care to follow you? Social media is fast-paced and the content is only relevant from one day to the next. Does this sound like too much effort? The good news is that if you’re organised, posting frequently doesn’t have to take a lot of time and energy.

What: content that connects with your Perfect Client

Getting your social content sorted may seem tricky, but there are only 3 key ideas you need:

  1. Know your Perfect Client
  2. Learn the 5 kinds of social content that Attract Your Perfect Client
  3. Organise your content so it’s easy to post regularly

Make a plan and get started

If you’re going to invest time in social media, you need to make a plan and stick with it. Start with one platform and don’t put effort into another until you conquer the first. Whether it’s Facebook, Instagram, Pinterest or another service, get to know what’s most popular with your customers and start there. Do it!

Inspired by her own journey to find freedom & profit in her award winning salon, Larissa founded the Salon Owners Collective. She now inspires other salon owners to do the same through coaching, courses & modern marketing strategies.