Five tips for making a good About Us page on your website

Most people will visit your website before booking or making contact with you. Nobody wants to book an appointment or walk into a salon or massage practice without checking that you do offer the service they’re looking. Or that you offer the expertise they need. And of course, it has to all fit within their budget too.

81% of all people do research online before making a purchase.

At Rocketspark, we get to see a lot of websites. We see both the good and well… the not so good. The majority of sites we review are pretty good at spelling out the services they provide, and the price for those services. One key feature we see all too often is a poorly developed About Us page. It’s a pretty valuable part of your site and a perfect opportunity to build trust with your client by sharing your story.

How a good About US page can set you apart

Every page on your website has a purpose. The page outlining your services is great for showing what you do. This page is important to the client but your competitors will have the same information on their pages. So while it’s a vital page it won’t always help you stand out from your competitors, it’s not a key differentiator.

A good About Us page is essential for people when choosing their service provider. By sharing your story and introducing your team, you set yourself apart from the rest of the field. A good About Us page is the best place to share your unique story and build some trust with your client.

What makes a good About Us page?

1. TELL YOUR STORY

Right from an early age, we love a good story. As grownups, we still connect with businesses and brands through the stories they tell. What is your business story? How did you start? Why did you start? Share a little of your passion and your backstory and where better that on your About Us page.

2. INTRODUCE YOURSELF

Your About Us page is a great place to showcase your skills and experience. Introduce your team and their expertise. If you’ve won awards, don’t be shy – tell us about that too. This is a chance to create goodwill and connection with the reader.

The very fact that you have Timely (or are considering Timely for appointment scheduling and booking) means you most likely offer a personal service. Adding yourself to your website will connect with customers on that personal level.

3. SHOW OFF YOUR SPACE

When people are checking you out online, they want to see the environment they’ll be experiencing when they make an appointment. So show them your location and facilities! Let them see that your business is bonafide and give them a sense of familiarity. So when they come, they trust you

Plus, they’ll get a feel for the vibe of your business, which helps them choose your business from the field.

4. CALL THEM TO ACTION

The About Us page is an essential stopover on the journey towards making a booking but is not the final destination. Be sure to have a call to action to lead people towards your end goal – booking them for an appointment.
Add a Book Now button to your About Us page to secure a booking directly on the page. Or, lead the client to your contact page to make a phone appointment, book online or get directions.

5. MAKE IT EASY

In this blog post, we cover the importance of a good About Us page in detail. It’s one of the most relevant page on your site, second only to your home page.

Since it is so important, it’s a good idea to make it easy to find. A good About Us page should be easy to access from anywhere on your website, your home page, and your main menu. Don’t hide it under layers of clickthroughs and dropdowns – you’ll miss out on the opportunity to share your story with your clients.

Upgrade your About Us page

A good About Us page is vital to your website. It holds your story, so it should be an easy page to produce – don’t let it fall between the cracks. Go review your About Us page now and see if you’re ticking the right boxes.