Timely’s Social Series: Getting started with social – a guide for small businesses
The Internet. It’s a wonderful place full of helpful resources, social interactions, games, apps and adorable cat photos. But with almost one billion sites on the web – where does your business fit into the picture? And how can you connect with your customers?
The scale and complexity of the web can be overwhelming, so let’s make things easier.
For starters, it’s important to remember you’re not trying to connect with everyone – only your existing and potential customers.
Or, to put it another way – you don’t need a flashing billboard sitting beside the busiest freeway on the planet, in the hope that someone who needs your service will see it as they race past. What you need is a nicely crafted road sign placed where your customers take their Sunday drive. That sounds more manageable, right?
Making the web work for your business means finding out where your customers are, talking with them in a way they can relate, and using a web presence that’s memorable and worth their time.
Below you’ll find a list of blog posts that will give you a better understanding of your online business presence. We’ll help you decide what social media platforms might work for you, and how to get the most out of them.
Before we kick off the series there are a couple of things you should know, which I’ll cover in the first post below. Check it out, and stay tuned as we add live links to the rest of the series over the coming weeks.