How to Create a Professional Salon Experience

Potential clients will notice if your front desk is cluttered, unorganised, or just downright unappealing. This doesn’t contribute to a professional salon experience. If someone has a bad first impression of your business, they may think, “If you can’t keep your own salon looking beautiful, how will you make me look beautiful?”

Your storefront and front desk are the outward reflection of your business, and potential clients will often see this area before they ever receive a service from you.

A salon that looks professional is key to reflecting the image you want. When your salon looks perfect, runs smoothly and provides an excellent experience, your image will follow suit. Here’s how to create a great first impression, and a professional salon experience for your clients:

Clear Your clutter

Reduce your paper usage: An uncluttered space is a beautiful space. Paper is a common culprit for salons and wellbeing businesses, and can create a lot of mess at the front desk. Stacks of paper don’t look eco-friendly, and can often be replaced by a nifty software alternative.

Keep your workplace streamlined: If your front desk is also your work area, make sure that everything you aren’t using is out of sight. Having everything you need to do out on your desk is going to look very messy and unprofessional.

Eat on your breaks: As a business owner it’s often hard to find time to eat, but try to avoid eating at the front desk. Few things look worse at a front desk than food scraps and lunch rubbish.

Train the Team

Your staff are the face of your business: Whoever is manning your front desk should be trained to do so. Sales training is extremely valuable for all salon staff. It’s not just about convincing clients to buy, it’s about fulfilling their needs and giving them a professional salon experience, all with a winning smile!

Professional manner with clients: Advise your staff on how to act around clients. It can be intimidating for a potential client to be faced with the whole team as soon as they step through the door. Try to keep first interactions limited to a one-on-one conversation. Your client’s comfort should be the priority.

Get tech literate: Small businesses benefit hugely from modern technology. Good software saves you and your clients time and helps your business run smoothly. This means a more professional salon experience all round. Staff with the ability to use modern mobile devices for business purposes are extremely valuable.

Handsome Hardware

Modern technology: Looks matter! A professional salon experience requires professional equipment. Upgrade your clunky computer and cash drawer with the latest tech that looks as beautiful as your salon.

Go mobile: Clients want to be able to do everything on their smartphone. They should be able to find you online, book a treatment, find your address, and pay for the service, all from their mobile. Now salons are following suit with the ability to run their entire business from a mobile device.

Make it easy for your clients:  The point of payment is often the part of the client experience that everyone likes the least. The payment process should be a breeze for both you and your clients. In no way should it distract from the wonderful experience they’ve just had with your business. All your hardware should integrate flawlessly, and all staff should know how to use it. A professional salon experience means having one system that does it all.

Strive to run a salon that looks good, employs an expert team, and uses the best equipment. This will ensure that you’re offering a professional salon experience for your clients.