5 Unique Ways for Salons to Attract New Clients
You can be the best hairdresser or nail artist in the world, but it means nothing if you aren’t working to promote your business to new clients.
Almost every salon uses the same basic social media marketing techniques. They post on Facebook and Instagram, crossing their fingers that some potential new clients may see it. The problem is that social media is extremely noisy. Everyone’s doing it! Now that’s not to say you shouldn’t be doing it of course. Used correctly, social media can be very effective. To gain that extra exposure to outperform the competition however, you’re going to have to do something different.
Let’s discover some strategies that will make your salon one of the hottest spots in town!
1. Exhibit at a hair & beauty show
I’m sure that you have heard of, attended, or at least seen pictures & videos of these events. Either way, setting up an exhibit at a hair show is a great way to increase your salon’s brand awareness and to get your name out there to new clients.
Hair & beauty shows are a great way to demonstrate the talents of your salon’s stylists in an environment where you know everyone attending is very interested in your profession. There is bound to be a tonne of potential new clients in the crowd!
Having plenty of pictures and videos from your exhibit to upload to your website/social media will also do wonders for positioning you as an industry leader in your community.
2. Have your own YouTube channel
While everyone is busy with their social media channels, don’t forget about the goldmine that is YouTube! It can be time-consuming to create video content, but YouTube is still profitable for many salons. Try posting videos of your hair stylists working on popular hairstyles or even take it a step further and make it a step-by-step tutorial so that it reaches a wider audience (tutorials are always popular!).
Don’t worry too much about your video skills either, often people appreciate when a video looks real and authentic compared to content that is ‘over-edited’ with a bunch of effects added. Just remember that lighting is super-important! Videos are much more effective than still images in attracting audience engagement as well.
3. Posters in popular places
Although it may seem like an aging practice, print media can still be an effective way of getting your name out there. The tricky part is knowing where they will be looked at and read, instead of ignored.
Think about other businesses that have similar clientele to yours. Fitness centres, dance academies, gymnasiums, local cafes, hotel lobbies, etc. If you run a hair salon, you might want to strike up a deal with the local nail salon, and refer clients to one another. Co-marketing is a great way to attract new clients.
The simple act of walking around your community and talking to local businesses is a great way to spread the word about your salon. You may be surprised by the number of businesses that will let you put up a poster. The important thing with this tactic is to invest the money into making them look attractive and professional.
4. Sponsor a charity event
One of the most rewarding moves you can make as a salon is to find a way to give back to your community. It’s going to help those in need, and make your salon stand out to potential new clients.
There are a number of different ways to give back, and you’ll have to find one that you’re most comfortable with. Every community is unique, so might want to ask around to find where you might be able to help most.
One example would be to team up with the local unemployment office, and offer free haircuts to people who are searching for employment. A fresh haircut is a great confidence booster, and can make all the difference in an interview situation.
5. Advertise on the Radio
Like print media, people often forget how effective radio ads can be. People still listen to their radios during their commute and a captive audience like this is usually paying plenty of attention to help pass the time.
It’s not too difficult to drum up a 30-second clip that could be used on the radio. Often people don’t bother enquiring due to the perceived cost, but if you’re just targeting a local area, it may be cheaper than you think.
Make sure you get plenty of honest opinions on what your ad sounds like, as it needs to have broad appeal.
Now that you’ve got a few more ideas to attract new clients, go ahead and try a few out. Whatever you decide on, make sure you spread the word about it on social media as well. Being able to post things like ‘Come see us at the beauty expo!’, ‘Check out our new posters!’, or ‘What do you think of our new radio ad?’, is a breath of fresh air for potential new clients browsing their social media.
Remember, attracting new clients to your salon is all about standing out amongst the competition.