From 2011 beginnings

Timely was founded on December the 13th 2011, by Andrew Schofield, Ryan Baker and William Berger. Prior to Timely, Ryan and Andrew built BookIt — a booking engine for the New Zealand tourism industry. In 2010, BookIt was acquired by Fairfax and became the software behind the travel division of Trade Me, New Zealand‘s largest ecommerce site. During this time we were asked by a lot of small business owners if we could provide a similar solution for other industries like clinics, salons, gyms, trades and so on. There was clearly a lot of pain being experienced, with existing solutions being cumbersome and expensive. So, we built Timely — simple, affordable and reliable appointment software for small businesses. As Timely has grown, we’ve zeroed in on the beauty community, our biggest and happiest group of customers.

We’re a team of over 100 remote-workers spread across the globe

We recognise that some folks prefer to work from home, some prefer an office and some prefer a mix of both. Our hybrid remote model caters for all preferences – the choice is yours. We know there’s no substitute for face to face time, so we make sure we get together regularly for a good ol’ catch up.

Our values unite us

In a fast-growing remote-working company, our values are what unite us and help align our energy as a group. We believe in what we’re doing, and who we’re doing it for. Check out our code of conduct here.

Customers are our sun

We obsess first and foremost about our customers because they give us life. We’re successful when our customers are too, and it’s a privilege to serve them. 

Timely life

Work and life are complementary rather than competing priorities. Technology has erased the hard lines between work and life, and we embrace that. 

Bring your whole self to work

We believe in being yourself – authentic and honest. We value diversity, because diverse teams build better products and better organisations. 

Execute like a boss

Execution is getting thousands of little things right. It’s hard, but rewarding. We don’t always get it right first time, but we learn. Outcomes, not outputs. 

Committed to diversity and inclusion

At Timely we’re committed to being a workplace where people are welcomed, supported, known, valued and trusted. We’re committed to making constant improvements in our workspace because;

It’s what we stand for

Everyone deserves a safe, supportive and flexible work environment. It’s our responsibility to provide that.

Our customers notice

At Timely, customers are our sun and the reason they choose Timely is the people here. When you interact with people in a workplace like ours, you notice because they can be themselves and do their best work.

Diversity is an asset

When we succeed at inclusion it is reflected in the diversity of our people. Diversity to us means all elements that make people their wonderful, unique selves. Diverse teams are way better than samey ones.

It’s a winning recipe


Winner – Stevie Award for Sales & Customer Service


Winner – Microsoft Partner Awards, Engaging Customers Award


Winner – Deloitte Fast 50 Regional Awards, Fastest Growing Technology Business 2017 (Dunedin and Lower South Island)

Highly Commended – Innovation Awards, Export Innovator of the year

Winner – Hi-tech Awards, Emerging Company of the Year


Winner – Microsoft Partner Awards, Rising Star

Best Emerging Business – New Zealand International Business Awards

Finalist – Microsoft Partner Awards, Cloud Platform

Finalist – PWC Hi-Tech Awards, Innovative Hi-Tech Software Product


Finalist – PwC Hi-Tech Awards, Start-up Company Category

Finalist – Microsoft Partner Awards, Cloud Platform

Finalist – Microsoft Partner Awards, Rising Star


Winner – OBIZ Awards, Emerging Business Awards

Finalist – PwC Hi-Tech Awards, Start-up Company Category

High Commended – PwC Hi-Tech Awards, Start-up Company Category


Winner – Webstock BNZ Start-up Alley

Finalist – PwC Hi-Tech Awards, Pre-Commercialisation Category