From 2011 beginnings

Timely was founded on December the 13th 2011, by Andrew Schofield, Ryan Baker and William Berger. Prior to Timely, Ryan and Andrew built BookIt — a booking engine for the New Zealand tourism industry. In 2010, BookIt was acquired by Fairfax and became the software behind the travel division of Trade Me, New Zealand‘s largest ecommerce site. During this time we were asked by a lot of small business owners if we could provide a similar solution for other industries like clinics, salons, gyms, trades and so on. There was clearly a lot of pain being experienced, with existing solutions being cumbersome and expensive. So, we built Timely — simple, affordable and reliable appointment software for small businesses. As Timely has grown, we’ve zeroed in on the beauty community, our biggest and happiest group of customers. In July 2021, Timely was acquired by EverCommerce Inc. EVCM.


We’re a team of over 130 remote workers, spread across the globe.

We recognise that some folks prefer to work from home, some prefer an office and some prefer a mix of both. Our “work from anywhere” model caters for all preferences – the choice is yours. We know there’s no substitute for face to face time, so we make sure we get together regularly for a good ol’ catch-up.



Our values unite us

In a fast-growing remote-working company, our values are what unite us and help align our energy as a group. We believe in what we’re doing, and who we’re doing it for. Check out our code of conduct here.


Customers are our sun

We obsess first and foremost about our customers because they give us life. We’re successful when our customers are too, and it’s a privilege to serve them. 

Timely life

Work and life are complementary rather than competing priorities. Technology has erased the hard lines between work and life, and we embrace that. 

Bring your whole self to work

We believe in being yourself – authentic and honest. We value diversity, because diverse teams build better products and better organisations. 

Execute like a boss

Execution is getting thousands of little things right. It’s hard, but rewarding. We don’t always get it right first time, but we learn. Outcomes, not outputs. 


Diversity and inclusion is in our DNA at Timely


We want people to feel like they belong, no matter what their relationship is to Timely.

It’s important to us that people use Timely not just because it’s an amazing product, but because we walk the talk, and live our values.

We’re passionate about making our team members feel valued and celebrated; no matter who they are, what they do, or where they come from.


“We’re committed to fostering a globally inclusive business. Where we actively seek out diverse perspectives, learn from our differences, and create a sense of belonging – both at Timely, and for the businesses we serve.”



Mary Haddock-Staniland
SVP of Culture and Inclusion


Our strategic pillars




It’s a winning recipe


Winner – Stevie Award for Sales & Customer Service



Winner – Microsoft Partner Awards, Engaging Customers Award



Winner – Deloitte Fast 50 Regional Awards, Fastest Growing Technology Business 2017 (Dunedin and Lower South Island)

Highly Commended – Innovation Awards, Export Innovator of the year

Winner – Hi-tech Awards, Emerging Company of the Year


Winner – Microsoft Partner Awards, Rising Star

Best Emerging Business – New Zealand International Business Awards

Finalist – Microsoft Partner Awards, Cloud Platform

Finalist – PWC Hi-Tech Awards, Innovative Hi-Tech Software Product


Finalist – PwC Hi-Tech Awards, Start-up Company Category

Finalist – Microsoft Partner Awards, Cloud Platform

Finalist – Microsoft Partner Awards, Rising Star


Winner – OBIZ Awards, Emerging Business Awards

Finalist – PwC Hi-Tech Awards, Start-up Company Category

High Commended – PwC Hi-Tech Awards, Start-up Company Category


Winner – Webstock BNZ Start-up Alley

Finalist – PwC Hi-Tech Awards, Pre-Commercialisation Category